Who is Alex Campbell?

17425121_1421825437868467_986590899712570400_nI’m Alex Campbell and I have had a lifelong passion for all things health and fitness, and in 2016, at the age of 50, I decided to follow my passion and work full-time in the nutrition, fitness and lifestyle industry.  Read my personal story about My Journey into Flexible Dieting: From Myths to Valid Nutritional Principles, as well as my approach and philosophy to Strength Training & Fitness Coaching.

I founded Alex Campbell Transformation (ACT) so I could be part of the growing movement and community that is evidence-based and is bringing the truth to an industry mired in fear mongering, over-hyped marketing and general B.S.!

I want to help people cut through the clutter and confusion and get the results they so desperately strive for, but have failed to achieve; often becoming more and more demoralised with each unsuccessful attempt.

I believe in using foundational nutritional and training principles based on the evidence of current, scientific research.  In order to stay current with the ongoing research in the fields of sports nutrition, exercise science and fitness coaching, I subscribe to Alan Aragon’s Research Review (AARR) and Monthly Applications in Strength Sport (MASS), which is a new research review by Greg Nuckols, Eric Helms and Dr Michael Zourdas. Along with this I have completed the course work in Sports and Exercise Nutrition through Precision Nutrition, and will be completing the organisation’s certification and assessment process over the coming months.

Everybody needs to eat and exercise in a way that moves them towards specific goals.  Programmes need to be individually designed to take personal preferences, resources, environment, lifestyle and at the end of the day – ENJOYMENT – into account!  Eating and exercising in a way that works for you, is the only sustainable solution.

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I can help you find the solution that works for you!

ACT offers the following programmes that focus on weight loss and/or muscle gain:

Flexible Nutrition
Strength Training & Fitness Coaching

Please contact me to discuss your specific weight-loss, nutrition & fitness goals.